In the beginning, Donald Duck found pirate gold, in the aptly titled early classic "Donald Duck Finds Pirate Gold"!
He "found it again" in this more recent issue...
...Along with an intrusive UPC code.
But, along the way, there were others...
Yes, really! See below!
(Click to Enlarge!)
Forget that "pirate stuff", you mercenary divers, Aquaman delivers the REAL
"(pirate) golden treasure"!
Ad taken from SUPERMAN #362 (DC Comics, Cover Date: August, 1981) and probably too many more comics to count!