A less familiar offshoot of Western Publishing's (Dell and Gold Key Comics) comic book product was "March of Comics".
"March of Comics" was designed to be a giveaway premium, and was used for promotional purposes by major retailers such as Sears, and by others you probably never heard of.
This line, while completely separate from Western's "standard or traditional" comics, featured the same characters and properties Western produced for its Dell and Gold Key Comics series – Disney, Warner Bros., Hanna-Barbera, Walter Lantz, MGM, and many more - and were written, drawn, and edited by the same talented individuals that produced the standard line.
Tony Strobl.
Bud Sagendorf.
Harvey Eisenberg.
Even Carl Barks produced three notable Donald Duck efforts for March of Comics, with dealer prices so high I could never consider owning any of them! Thank goodness for reprints...
Cover art by Don Rosa.
Earlier issues of March of Comics were full comic book size, with later versions produced in this oblong 7 ½” x 5 1/8” size...
...Finally settling into a more book-like rectangular 5” by 7”, with issues such as seen below. You can read more about this JETSONS issue of March of Comics WITHIN THIS POST!
Note the LIGHT GREEN BLANK SPACE at the bottom, where your very own business's logo could be inserted!
March of Comics began in 1946 and ran until 1982! But, today's "Comic-Boxing Adventure", concerns MARCH OF COMICS # 75 BUGS BUNNY, from 1951.
Bugs also seems to be... er, "comic-boxing" below! (Pardon!)
The stories, as noted, were typical Western Publishing fare. And, when published in the early "comic-book-size" format, appeared virtually identical to their concurrent Dell counterparts.
Honestly, if not for the indicia, could you tell if this was a standard Dell "Bugs Bunny", or a March of Comics? ...I couldn't!
At this particular time, the interior page count was 22 pages, vs. a standard comic book's 32 or more. A story such as this would run 18 pages, with the remaining four pages used for puzzles, games, and other activities that (SHUDDER!) most often required a pencil, pen, crayon... or even (GASP!) scissors!
"The Mysterious Ocean Cruise" ran for the aforementioned 18 pages, with "writer unknown" and art by Ken Champin.
And, our usual comic-book-history-lesson aside, it is the ART by Ken Champin - and ONE PANEL IN PARTICULAR - that makes this an "Adventure in Comic-Boxing"!
One might consider this something of an "Ironic Cameo", considering its insertion into the silent medium of the comic book...
...But, isn't that a nice caricature of MEL BLANC, the VOICE of Bugs Bunny, and virtually every other Warner Bros. cartoon character, save (ironically, again) Elmer Fudd, whose pocket he's seen picking!
...Or would that be a "carrot-ature"? (...Sorry again, I can't help myself!)
At least I got through that "Ironic Cameo" part without a gag...
Oh, no... wait! Sorry x Three!
Okay, at least I won't repeat the pun about Ken Champin... "Drawing a Blanc"?
...EEP! I just DID THAT, TOO! I'd better end this post now!
Ken Champin is one of those unheralded artists from a time when ALL of them were great, and virtually all of them working for Western Publishing came directly from the major animation studios of the day - bringing ALL of that superb craftsmanship with them.
He deserves more notoriety than he's gotten, alas! Special thanks to our friend and extraordinary comics historian Alberto Becattini for his assistance in my recognition of Ken Champin's work.
And, finally, back to March of Comics... As store giveaways, and perhaps more likely a "disposable throwaway" than even "regular pre-1970s comics" would have been, amassing a collection of MOC is truly an impossible dream. Even one as dedicated as I have only a handful of them - and mostly from the less-pricey later smaller-sized years.
...Like this one, Doc!
But, if you are a fan of ANY era of Western Publishing's output, from the late 1940s onward, March of Comics can open up an entirely new "collecting vista"! And, unlike many of the Dell-era stories like these, and their corresponding reprint versions...
...Stories appearing in March of Comics were almost NEVER reprinted...
...Save for very infrequent occasions in GOLDEN COMICS DIGEST, a series nearly as difficult to amass as MARCH OF COMICS itself...
...Or, in some of the extreme later issues of MARCH OF COMICS, before the series finally came to an end.
So, enjoy 'em... nay, TREASURE 'em, if you find 'em! ...And happy hunting!
So, enjoy 'em... nay, TREASURE 'em, if you find 'em! ...And happy hunting!
...That includes "Wabbit Hunting!"