In our last post, mourning the passing of Annette Funicello, we noted her appearance in an “unusual venue” -- the Gold Key comic WALT DISNEY’S COMICS AND STORIES # 289 (October, 1964), and posted the cover image (above) of the lovely Ms. Funicello, with an adorable little puppy dog!
Today, we look at the BACK COVER of that same issue, to find Annette and the puppy (…I WANTED that puppy so much, in 1964!) inviting us to participate in a rare example of Demographics Research on the part of Western Publishing, K.K. Publications, or whichever entity was then behind the WALT DISNEY’S COMICS AND STORIES comic magazine.
Click on the images to enlarge, and get all the details!
For your participation, you (Yes, YOU!) could win a trip to Disneyland or the New York World’s Fair! Surely, a dream for any kid reading this!
And, all you had to do was name Annette’s puppy, provide some personal and family information, and (presumably) help the editors of the book by telling them which characters you most wished to see.
For anyone wondering how I would have responded:
A: if a male, I would have named the puppy “Butch” and, if a female “Lily”, or “Tawny”.
B: I would become a subscriber with the very next issue.
D: Favorite Disney Characters (at the time – and no different today, for that matter) 1-4:
1: Donald Duck.
2: Mickey Mouse.
3: Uncle Scrooge.
4: In “Others”, I would have written in “The Phantom Blot”.
I’m guessing Annette didn’t poll too well, as she would only have one more appearance in WDC&S.
As for “The Scarecrow”, he’d have to wait two more years, and appear in this comic!
F: Comments for Improving WALT DISNEY’S COMICS AND STORIES: Back then, in the throes of my youthful exuberance, I’m sure I’d have said “Publish it EVERY DAY!”, completely unaware of the work-related trauma, I’d be inflicting on poor Carl Barks, Paul Murry, and Tony Strobl! …There’s a question that I’d really like to have seen the general responses to.
All are welcome to retroactively answer the survey right here! Go on, try it... It'll be fun!
I seem to vaguely recall a one (or so) line blurb in a future issue of WDC&S naming the winner – but I don’t recall where, and it’s hardly worth looking up.
But, the bottom line is that Western got a rare look into the demographics of its consumer base (…Wonder what they did with that?) – and we got one more look at Annette Funicello, and that wonderful puppy!
I may have had my fun with this "contest business", but Annette will be missed by all. Rest In Peace, Annette Funicello!