While everybody loves Oswald the Lucky Rabbit, I'll bet few have thought of him in terms of a comic book pitchman... or "pitch-rabbit", if you will.
But, take a gander at this ad from LOONEY TUNES AND MERRIE MELODIES COMICS #22 (Dell Comics, Cover Date: August, 1943), where Oswald steps up to plug his own Dell Comics title - NEW FUNNIES!
The ad is on the inside back cover and, because of that positioning, note how Oswald presumes that you have just finished reading this issue of LOONEY TUNES, with a direct reference to "the adventures of Bugs Bunny and his pals", before making his pitch!
We liked 'em just fine, Oswald! In fact, they were GREAT!
Oswald throws it to his NEW FUNNIES co-stars...
Then comes back for the clincher!
OH, MAN... I AM SOOOO THERE! (...or I would have been if I were around in 1943!)
Gotta love that early design on Woody Woodpecker!
I guess Oswald was chosen for this, so he could do a "rabbit segue" from Bugs...
...Leaving me to wonder if Bugs ever took control of the inside back cover of an issue of NEW FUNNIES for similar purposes!
After all, he CAN be a little "enthusiastic" at times...
For an ACTUAL example of a comic book subscription ad that Bugs invaded, look no further than HERE!
You get the feeling that Oswald, at least, did it with the proper permissions!
That's All [New Funnies] Folks!