Thursday, July 6, 2023

Adventures in Comic-Boxing: Donald Duck's UPC Problems!

An unfortunate necessity that has, since its inception, marred all comic book covers seen thereafter is the intrusive UPC Code box! 


Publishers have learned to navigate around "that X@!>$@!X'ing rectangle" by allowing for its placement, when designing covers, as seen below.


Sometimes by crowding things around it...


...And sometimes by just leaving a big ol' awkward empty space!  

But what of covers that were designed BEFORE the coming of the UPC Code Box, and were REPRINTED once the lower left portion of the cover was no longer able to accommodate preexisting art or text?   

Well, that WAS a problem, which required a little extra work from the Art Department! 

Here are two examples of DONALD DUCK covers where that "little extra work" was applied! 


DONALD DUCK # 143 (1972)...


And DONALD DUCK # 209 (1979)! 

To accommodate the UPC Code Box, the TEXT had to be completely reconfigured, with that from the lower left now ADDED to that below the logo! 

The Title Logo had already changed independently of the addition of the UPC. 

But, it was not only TEXT that made way for the "bars", but sometimes ART as well...



...As seen in DONALD DUCK # 109 (1966), and it's reprints in...


DONALD DUCK # 198 (1978)...


...And DONALD DUCK AND FRIENDS # 342 (2007)

As you can see, comics published since the late 1970s accommodate the unwanted but necessary UPC Code box.  But, it's interesting to see how reprinted covers, as those above, bend, twist, and gyrate to get the job done! 


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